''Many today think of a California custom as something born out of necessity: a used car that has been carefully rebuilt by skilled amateur artisans into something fast and beautiful. However, Charles Marr bought this 1940 Mercury Convertible new in November 1939, and within two weeks, he and his friend Gerry Huth, of well-known Huth exhaust systems, had chopped the windshield three inches and added a removable Carson padded top. Note the date: the Marr/Huth Mercury is one of the very first California customs, perhaps the first customized 1940 Mercury in the Los Angeles area, and it is one of the few surviving to have intact customs built prior to World War II.''

   1940 Mercury 'Custom' Coupe by Charles Marr and Gerry Huth

276 ci. L-head V-8 engine with Isky cam and Weiand dual carburetors, three-speed manual transmission with Lincoln-Zephyr gears and overdrive, semi-elliptic leaf-spring front suspension, live axle rear suspension with transverse leaf springs, and four-wheel hydraulic drum brakes. 116 in wheelbase.

''One of the very first California customs
Built in 1940 by Charles Marr and Gerry Huth
Owned for four decades by the well-known Carl Morton
Equipped with all of the best speed equipment and trim of the period.''

Photo credit / quotes & the full story @ RM Shoteby's

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